THE FUTURE IS SOUND
Privacy Policy
Effective Date: 2 April 2026
Last Updated: 1 July 2026
Introduction
Welcome to THE FUTURE IS SOUND ("FutureSound", "we", "our" or "us").
THE FUTURE IS SOUND is a London-based cultural platform centred on music & the human experience.
Through a year round programme of connected experiences—including live performances, conversations, immersive experiences, research, partnerships and editorial content—we bring together pioneering artists, cultural innovators, scientists, technologists and industry leaders to explore how music shapes people, places and the human experience.
We are committed to protecting your privacy and handling your personal information responsibly, transparently and in accordance with UK data protection law.
This Privacy Policy explains what information we collect, how we use it, who we share it with and the choices available to you whenever you interact with FutureSound.
THE FUTURE IS SOUND is operated by FutureSound Ventures Ltd, which acts as the data controller under the UK GDPR and the Data Protection Act 2018.
About Us
FutureSound exists to elevate the conversation around music beyond entertainment.
We believe music is one of the most powerful forces shaping human experience. Through live experiences, editorial storytelling, research and partnerships we create opportunities for audiences, artists and organisations to discover new ideas, build meaningful connections and experience music in new ways.
What We Collect
Depending on how you engage with FutureSound we may collect information including your name, email address, organisation, marketing preferences, event registrations, correspondence and survey responses.
When you visit our website we may automatically collect technical information such as your IP address, browser type, device information, pages visited, cookies and analytics data.
How We Use Your Information
We use your information to deliver events and programmes, respond to enquiries, manage registrations, send newsletters where you have consented, improve our website and services, understand audience engagement, develop new experiences and meet legal obligations.
Marketing
If you subscribe to FutureSound communications we may contact you about events, ticket releases, artist announcements, editorial content, programme updates, partnerships and future opportunities.
You may unsubscribe at any time using the link included in our emails.
Events, Venues & Partners
FutureSound works with venues, cultural institutions, ticketing providers and production partners. Where an event is delivered with a partner, your information may also be processed under that organisation's privacy policy. Where you opt in to receive communications from FutureSound through a ticketing platform, your details may be shared with us in accordance with your consent.
Photography & Filming
Photography, filming and audio recording may take place at FutureSound events for editorial, documentary, promotional and archival purposes. By attending a public event you acknowledge that you may appear in photographs or recordings. Appropriate signage will be displayed where necessary.
Cookies & Analytics
We use cookies and analytics to improve website performance, understand audience engagement and enhance your experience. You can manage cookies through your browser settings at any time.
Who We Share Information With
We will never sell your personal information.
Where necessary we may share information with trusted service providers including ticketing providers, email marketing platforms, website hosting providers, analytics providers, event production partners and professional advisers. All providers are expected to process information securely and in accordance with applicable data protection law.
Data Retention & Security
We retain personal information only for as long as necessary to provide our services, comply with legal obligations and maintain appropriate records. We use appropriate technical and organisational measures to protect your information.
Your Rights
Under UK data protection law you may request access to your information, correction of inaccurate information, deletion, restriction of processing, objection to processing, withdrawal of consent and a portable copy of your information.
To exercise your rights, please contact us.
Third-Party Websites
Our website may contain links to third-party websites. We encourage you to read their privacy policies as we are not responsible for their privacy practices.
Changes to this Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website together with its effective date.
Contact
THE FUTURE IS SOUND
Operated by FutureSound Ventures Ltd - 5th Floor, 167-169 Great Portland Street, London W1W 5PF
Email: hello@futuresound.io
Website: https://www.futuresound.io
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).